Why Mobile Matters for Fundraisers

Mobile has been deemed the next big thing in the fundraising sector, but the technology is still in its infancy. It took years for e-philanthropy to have a major impact in terms of direct dollars and cents, and the same most likely will be true for mobile.

But that doesn’t mean fundraisers should ignore it until the technology for mobile giving and engagement matures. Just as with the Internet, early adopters will reap the biggest rewards once the mobile-giving wave hits. In the opening session at DMA Nonprofit Mobile Day in Washington, D.C., last month, “American Cancer Society: How Mobile Plays a Key Role in Donor Outreach,” American Cancer Society (ACS) National Director for Web and Mobile Miles Orkin discussed why mobile matters now for fundraisers.