Why Mobile Matters for Fundraisers
- SMS — excitement, loyalty, participation, immediacy.
- Mobile Web — information, trust, speed, consumption.
- Smartphone apps — ease, fun, features, richness, brand intensity.
- Mobile giving/text-to-give — emotion, impulse, gratification, augmentation.
Those are the big four to explore, starting with the mobile Web. “The mobile Web is huge,” Orkin said. “Until you have a real mobile website, you can’t do any mobile marketing.”
Best practices for building a mobile program
Orkin provided a step-by-step approach for building a mobile program:
- Companies:
- American Cancer Society
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