Why Mobile Matters for Fundraisers

Additional tips
Orkin provided some additional tips.

Advice for smaller organizations that have barely tapped in to mobile: “Depending on your organization and goals, 1. the mobile Web gives you a whole new platform for communicating; 2. SMS — once you’re running in SMS, you have flexibility, it’s cheap, can be personal, immediate and very nimble. Apps are expensive and take time, so start out with the mobile Web and SMS.”