Why Mobile Matters for Fundraisers

He gave four reasons why mobile matters for every organization:

• There are nearly as many mobile subscribers as there are people in the U.S.
• Mobile devices are rarely, if ever, beyond four feet away from their owners — “It’s an intimate and personal device, and that makes a huge difference,” Orkin said.
• Hundreds of millions of Americans communicate and consume on mobile.
• Brands that understand consumer mobile behavior now will ensure success as the channel evolves.

Plus, mobile has unparalleled ubiquity: