Why Mobile Matters for Fundraisers

• 293 million U.S. wireless subscribers
• 307 million U.S. population
• 93 percent U.S. wireless penetration
• 2.26 trillion mobile minutes of use monthly
• 24.5 percent U.S. wireless-only households.

Further, broadband access is a growing market. In 2006, there were 3 million wireless subscribers with broadband access. In 2010, that number grew to 73 million. Smartphone ownership increased 85 percent from 2009 to 2010, unlimited data plan subscribers increased 57 percent from 2009 to 2010, and more than 89 percent of cell phones operating on wireless carriers’ networks are capable of browsing the Web.
The reach of mobile is unparalleled, and that’s why it matters for fundraisers.

How ACS conducts its mobile efforts
“There’s a misperception that mobile is this tool for just 16-year-olds,” Orkin said. “It’s actually a cross-generational technology tool that’s ubiquitous.”