Why Mobile Matters for Fundraisers

ACS realized it had some good potential, and it really started to explore mobile in 2010. Orkin described the mobile strategy as low and slow for ACS in February 2010. The history of mobile use was piecemeal, explored in certain campaigns. The organization had minimal expertise in the area, though there was general enthusiasm. However, the vision was vague, resources limited and there wasn't much urgency to implement mobile overall.