Why Mobile Matters for Fundraisers

Still, ACS dipped its toes in the mobile water with some good stuff: the birthdays and Relay for Life apps, the launch of the Cancer.org mobile website, and a text-to-give program.

The goals are much more ambitious this year. Orkin described ACS’ current mobile strategy as fast and furious. The cancer organization has an official strategic plan, seven major project areas, new vendor relationships, new staff assignments, support from leadership and an actual budget for mobile.