Why Mobile Matters for Fundraisers

“Support from leadership is really key,” Orkin said. “We worked to show how mobile engagement is relevant to an organization that’s mission-driven.

“It’s more challenging to show merit around mobile fundraising because the lens is so distorted from Haiti,” he added. “Haiti was an anomaly with the enormous scope of it. Most nonprofits on a month-to-month basis don’t have that opportunity. So there really is no benchmark yet on what a successful mobile program is. But you can’t base your mobile program on fundraising alone. You have to show it hits a lot of people and is great for engagement and activation.”