Why Mobile Matters for Fundraisers

Once the mobile initiative was a go, ACS mapped out its strategic plan:

• Create a programmatic approach.
• Have a blueprint to provide structure and vision.
• Define priorities, components, initial projects.
• Align with overarching enterprise objectives.
• Ensure that ACS mobile is coordinated and consumer-friendly.

ACS made sure its mobile undertaking was aligned with everything else: brand, digital, social-media and website strategies.