Why Mobile Matters for Fundraisers
“You have to position [mobile] the same way you would social media, e-mail or the Web,” Orkin said.
With that mapped out, ACS’ mobile objects for 2011 are:
- Build the platform and process.
- Integrate and educate in the enterprise.
- Engage consumers/donors.
- Improve mobile fundraising.
The project pipeline includes:
- Companies:
- American Cancer Society
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