Why Nonprofit Marketing Matters
Fundraising is just one type of relationship. Yes, it’s vital — but there’s more.
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I bet you’re with me here, and you know exactly what I’m going to say. At least there’s a high certainty of that. But I’ll say it anyway: Here’s some clear, compelling messaging to use in your discussions with
colleagues and/or leadership who just don’t get why marketing matters, and think all fundraising all the time.
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Nancy Schwartz
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