Why Nonprofit Marketing Matters
Fundraising is just one type of relationship. Yes, it’s vital — but there’s more.
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Marketing is how your organization builds and strengthens your relationships with the people whose help you need to move your mission forward, as donors, partners, volunteers or in other roles. Without establishing those relationships and then nurturing them on an ongoing basis, your organization will be spinning its wheels. Spinning, spinning, spinning — all action, and no traction.
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Nancy Schwartz
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