Why Nonprofit Marketing Matters
Fundraising is just one type of relationship. Yes, it’s vital — but there’s more.
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It’s not all about the money
Fundraising is just one type of relationship — building your ties with current and prospective donors. Yes, it’s a vital relationship, but there’s more. So no, fundraising isn’t more important than marketing, nor does it replace marketing.
Communications is just one component of marketing — getting your content out the door. So no, marketing and communications aren’t interchangeable terms.
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Nancy Schwartz
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