Why People Give

5) Greed. We all like a bargain. We patiently wait to shop until the sales begin. We look for discounts and rebates. We cherish the words “free shipping.” It’s no different in fundraising.

Donors like special campaigns that offer matching-gift funds because they can see their gift double in value. They like so-called leverage opportunities; for example, “Your gift of $25 today will allow us to ship $1,000 worth of food and medicine overseas.” Donors like good deals.