Why People Give

Other packages captured my attention. These packages were from social enterprises I supported or had interest in. I opened them and read what they had to say; I mailed a gift to several of the organizations.

What caused me to respond to these fundraising appeals? The answer is found in a simple list of six essential motivators of donor behavior. Target these motivators, and your fundraising will soar. Every donor is prompted to give because of one or more of these factors. (Credit for this list goes to the creative experts I have relied on and learned from over the years, including Bob Ball, Jeff Brooks and Herschell Gordon Lewis.)