Why People Give

Six essential motivators of donor behavior
Here’s the list in alphabetical order, followed by a few comments on the most important ones. Don’t get hung up on the words used to describe the motivation. Get past that and focus on the underlying motivation.

1) Anger. This is an extremely strong motivator. People tend to act when they are angry, especially if their anger is based on moral outrage or righteous indignation at injustice or evil.