Why People Give

Successful fundraisers recognize the importance of ego gratification by saying “thank you,” explaining clearly the difference a donor makes through his participation, and reporting specific accomplishments as a result of the donor’s gift.

3) Exclusivity. Decidedly low on my ranking of priority, exclusivity comes into play when fundraising efforts include distinguished opportunities for the donor, such as special giving clubs or major-donor programs. Fundraising that plays on exclusivity singles out the donor for special recognition and makes her feel like one of a select few who have come together to accomplish a single purpose.