Why So Many New-donor Acquisition Efforts Stink

Steps 1 through 3 should be completed within 30 days of the donor’s first gift. Time is of the essence. The more time that elapses from the first gift, the lower the chances are of receiving a second. Don’t linger, although pressure to do so will be significant. You might hear arguments such as “that donor just gave,” or “we shouldn’t bother them so quickly.”