Why So Many New-donor Acquisition Efforts Stink

But statistics of donor behavior show that you need to move very quickly to get a second gift — or your chances are pretty slim. In fact, if you haven’t received a second gift from a new donor within two to four months of her first gift, your chances of ever receiving one drop dramatically.

4. Invite new donors who meet the minimum threshold for the telephone appeal to participate in a live conference call with a senior leader of your organization. A quick postcard with all the necessary dial-in details is a sufficient invitation.