Why So Many New-donor Acquisition Efforts Stink

We spoke at length about how her new donors had been treated, what kind of mail they received and how frequently they were asked for gifts. To my dismay, I learned that this particular organization only acknowledged gifts of $25 or more. Since its average first-time gift hovered between $21 and $23, it’s likely that half, if not more, of all new donors never receive a thank-you gift receipt. No donor is going to give again if he hasn’t been properly thanked for his last gift.