Why So Many New-donor Acquisition Efforts Stink

If you want your new-donor acquisition efforts to pay higher dividends, dramatically increase your organization’s revenue and spur significant donor-file growth, then pay very close attention to what you do with new donors.

Five easy steps to getting second gifts
1. Within 72 hours of receiving the gift, send a gift-acknowledgement package via First-Class mail to all new donors. Use this package to strongly affirm and thank your new donors. Reinforce your acquisition message, and explain why your new donors’ continued support is vital to your organizational mission.