Why So Many New-donor Acquisition Efforts Stink

Include a second-gift reply option. Remember that donors who gave most recently — including your new donors — are most likely to immediately give again.

To increase your chances of getting a second gift, include a promise to double your donor’s gift through a matching-gift fund. Like all of us, donors appreciate a good deal. If you don’t have a matching-gift fund set up by your major donors or corporate partner, get one started today.