Why You Should Ditch Your Next Fundraising Event

By Gail Perry

Here are three reasons why you should ditch your next event.

1. Events are not very efficient fundraising strategies.
You can raise more money with other fundraising strategies. The ROI you get from an event is far less than other fundraising options.

Greenfield's data shows that the cost per dollar raised of a mail campaign like the annual fund is only 25 cents to 30 cents on the dollar, and the most efficient way to raise money is face-to-face solicitations focusing on major-gift donors — only 5 cents to 10 cents on the dollar.

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.