Why You Should Ditch Your Next Fundraising Event

If you focus all your energy on one major event each year, you can raise bigger sponsorships because the single event has the visibility and pizazz. Why would you want to spread yourself too thin, wear yourself out, exhaust your volunteers — all for such a small return? Got me!

Don't get me wrong — events are fine. They can be a very important part of a full-scale fundraising program. Just don't overemphasize them. Try more sophisticated approaches, such as one-on-one asks. Or try a carefully planned series of letters, postcards and e-mails designed into a campaign.