Wild Apricot Launches Version 3.0: Crowdsourcing Drives Success for Association and Nonprofit Membership Management Software

Wisdom of Crowds
Launched in 2006, Wild Apricot is built around the philosophy of listening to customers and evolving the product based on their needs and feedback. Regular customer satisfaction surveys rate the company exceptionally high in multiple areas, including technical support -- a trait that's often lacking, particularly when it comes to less expensive "software-as-a-service." The company actively seeks input and collaborates with customers in the development process, with customers voting and commenting on others' suggestions. Customer feedback guides the product development roadmap and new updates are released about every two months.