Institutional or Institutionalized?
"Why'd you throw that piece away mom?" the girl asked.
The mother answered, "You know, now that you mention it, I'm not really sure. That's how my mother made a pot roast, and I've always just done it the way she did. I guess you'll have to ask your grandma."
So the little girl went up to her grandmother's room and said, "Grandma, why did you teach mom to cut off one end of the pot roast and throw it away?"
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
