Institutional or Institutionalized?
"I just did it the way my mother did," said the grandmother. "I suppose you'll have to ask her."
So the little girl called her great-grandmother and asked the same question.
The old woman started laughing. "You mean they still do that?" she said. "Here's what happened: When I was first married, we only had one cooking pot. It was too small to hold a whole pot roast. And since the only refrigeration we had was an old icebox, I knew the meat would go bad. So I threw it out."
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
