Institutional or Institutionalized?
Institutional memory is a tremendous asset, especially if you've been around awhile. It's a valuable body of knowledge, specific to your organization, accumulated over many years by the brightest and best on your team.
Usually.
The problem is bad ideas can become traditions too. If your nonprofit has "always" done some things a certain way, you need to make sure they still make sense.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
