Institutional or Institutionalized?
It's a question worth asking. Especially in fundraising. With so much at stake, there's just no room for sacred cows. Nothing should be above testing.
If you don't know why a tradition has hung on — and your organization's "great-grandmother" is long gone — it might time to consider a newer, better way of doing things.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
