Win Pro Bono Social-Media Services

Participants are encouraged not only to cast a vote, but also to rally people in their immediate spheres of influence for their causes using tools like Facebook, MySpace, Linkedin, Twitter and e-mail.

"Social media is a powerful communications medium that we feel is being underutilized by many organizations, including nonprofits," Jeremy Hilton, vice president of media and technology for MindComet, says. "The makeover will consist of us working with the winner to develop social-media strategies for important functions like fundraising outreach and awareness."