Wine festivals work fundraising and brandraising magic for these two organizations

By Joe Boland

On every piece of communications to the audience, the goal was to drive recipients to the Chesapeake Virginia Wine Festival website to purchase tickets for the event. And to spur sales, there was a $5 discount offered when the tickets were ordered online instead of purchased at the gate.

Creative

The creative in this campaign was designed to go out across several mediums. From the start, Davis knew he needed a website. The first step was figuring out what to name it. ChesapeakeWineFestival.com was already taken by a wine festival in Maryland. So he scooped up three domain names — one main site, and other URLs to put on street signs and TV broadcasts. Thus ChesapeakeVaWineFestival.com, the main site, was born, along with ChesapeakeVirginiaWineFestival.com for use in broadcasts and ChesWine.com for street signs.