Wining and Dining Donors

Below was the promotion, "Advance Tickets $30, Entrance Gate $35 (if available)," which provided physical retail ticket locations, as well as the calls to action: "Go to website for all locations" and "Purchase Tickets Online at www.ChesWine.com."

The ad in the local section of the newspaper was very similar in creative, but much larger. The top read, "Wine, Music, Food & Fun." Below that was the Chesapeake Virginia Wine Festival logo, slightly altered from the clipper ad, with similar copy describing the beneficiaries of the event. Additionally, there was a badge near the logo that stood out. It read, "SAVE 30% Purchase Your Ticket Online by August 31st." Then in a box below the logo was the text, "You can be part of the Cure!" again with a call to action to buy tickets online followed by the URL. At the bottom was a "Find us on Facebook" badge, as well as a phone number, fax number and e-mail address to contact — one of the rare touchpoints that offered that.