Wining and Dining Donors

Variations of that ad were also distributed and displayed throughout the community as posters, though none of the posters provided phone, fax or e-mail details. The call to action was to drive people to the Web to purchase tickets.

Davis also sent out a press information sheet with the event descriptions to media outlets, which ran TV spots, and one direct mailer that went out to local businesses for sponsorship opportunities. However, that was the only direct-mail piece in the campaign.