Wining and Dining Donors

After the event, video and testimonials were sent out as well via e-mail and posted on the website to enhance the experience.

Campaign Strategy 
& Deployment

Developing a strategy for the wine festival was a little more intensive than your typical fundraising event simply because the Chesapeake Rotary Club had never done anything quite like this before. Says Davis: "There were a lot of factors that we knew would be pivotal in this. No. 1, there's a large city park. We had to make sure the city park didn't have conflicting events because we knew we would need the whole park.