Wine festivals work fundraising and brandraising magic for these two organizations

By Joe Boland

From the middle of March on, e-mails went out to anyone who purchased tickets through Constant Contact's software, and updates were sent at least twice a month. Approximately every other day, Davis posted updates to Facebook — everything from wineries that were going to be there to sponsors and more. In late April/early May a mailer went out to about 500 local businesses asking for sponsorships, offering private  chalets, etc.