Wining and Dining Donors

"We didn't have a specific station that was sponsoring because we didn't necessarily want that. We wanted the broadest coverage possible," Davis says.

Results

Though there was uncertainty embarking on a brand-new event, by the middle of April the festival had about 2,000 fans on Facebook. "We used that number with sponsors to say if we have this kind of interest this quickly, we're certainly going to see a good acceptance to the festival. That's where the sponsors had a belief that this could work," Davis says.