Wining and Dining Donors

Davis attributes the success to a creative, new idea that was tied in to a charity that people really want to support. He also said it helped that there were no booths inside for sponsors to hawk their wares or services. It was a relaxing, great experience with no hassles.

Considering the success of the campaign, the Chesapeake Rotary Club is already promoting the 2011 event and plans to grow it in the future. This year, postcards will be distributed about the event to add another touchpoint, and Davis says the club is expecting between 10,000 and 12,000 people for this year's event.