Wining and Dining Donors

As a result, the Rhythm & Vine festival was born and launched in 2009. The event was a success, and the Boys & Girls Clubs of Greater San Diego hoped it would grow in 2010. So this past year, Rhythm & Vine became a multichannel campaign to attract more sponsors and ticket purchasers. The main marketing efforts concentrated on direct mail, social media (Twitter and Facebook), e-mail, print ads, and e-philanthropy on the Rhythm & Vine and Boys & Girls Clubs of Greater San Diego websites.