Wining and Dining Donors

While Boys & Girls Clubs of Greater San Diego has done many events in the past, what made Rhythm & Vine so unique was it was the first time the organization marketed to individuals who had never been involved on any level with the organization.

Objectives

The two main goals of Rhythm & Vine were to raise as much money for the clubs as possible and attract a younger demographic of potential and future donors. Coinciding with that was to bring more awareness to Boys & Girls Clubs of Greater San Diego and the work it does for the youth of the San Diego community. That helped shape the marketing strategy for 2010.