Wining and Dining Donors

The organization wanted to branch out beyond its current donors and attract prospects. That meant using new lists to send out direct mail, e-mail and social-media communications. In addition to contacting its own donors, it mailed and e-mailed to Fast Forward's large consumer database, as well as put 
inserts and ads in magazines such as San Diego Magazine, 944 Magazine and FINE. Also, to help engage younger donors, it contacted local young alumni associations for universities such as San Diego State University, the University of San Diego and the University of California at San Diego.