Wining and Dining Donors

The goal there was to primarily engage the 30- to 50-year-old demographic and spread brand awareness beyond Boys & Girls Clubs of Greater San Diego's existing constituency.

Creative

In an effort to maximize the staff's and volunteers' time, all the direct-marketing creative was fairly similar — there were no versioned pieces sent out to specific demographics. However, the images and feel in the creative — music notes, a young vocalist in the background of a wine glass — were relaxed, artistic and fun.