Wine festivals work fundraising and brandraising magic for these two organizations

By Joe Boland

Video was incorporated online as well. Footage recorded by TaseofWineTV was used to create a short excerpt of the inaugural event, highlighting various high-end exhibitors, event sponsors, entertainment, etc.

Campaign Strategy  & Deployment

Looking to build on the momentum from the first Rhythm & Vine in 2009, Boys & Girls Clubs of Greater San Diego actually began to promote the 2010 festival before the new year. Four months prior to the April event, it began sending bimonthly e-mails. In all, eight e-mails were delivered to about 18,000 e-mail addresses.