Wining and Dining Donors

The postcard rolled out to about 20,000 individuals six weeks before the event. And the whole time, Boys & Girls Clubs of Greater San Diego used a cross-media strategy via social media to update followers and drive more people to the website.

"Our Facebook presence was used to not only direct our audience to our website, but to also alert when important dates were coming up, such as the launch of our online ticket sales, confirmation of event entertainment, etc.," Frick says.