Wining and Dining Donors

Another thing the organization did to beef up attendance and increase funds was to offer discounts to specific target audiences.

"We realize that for your average non-fundraising wine and food festival, it's not going to be $75 a ticket," Frick says. "So we tried to encourage people in specific groups to purchase by offering various discount codes … " — the groups that received discount codes were mostly young alumni associations, wine clubs and select others who had not attended the inaugural event.