Wining and Dining Donors

The direct-mail postcards resulted in 177 individuals who had no previous involvement with Boys & Girls Clubs of Greater San Diego purchasing tickets online, and more than 430 individuals purchased Rhythm & Vine tickets online overall. All others attended through sponsorship packages and various giveaway contests. Turns out that most of the revenue, 100 percent of sponsorships and a majority of online ticket sales came from individuals who would have contributed regardless of whether they had received direct mail from the organization or not, Frick admits.