Wining and Dining Donors

"However, many of those individuals who had no previous tie to the organization found the event on a local online calendar listing," she adds.

Still, Frick attributes much of the success to the direct mailer in helping achieve all of the campaign's objectives. "The effects of the direct-mail piece extended into securing auction item donations, media sponsorships and a small amount of ticket sales, so ultimately, it brought in a large amount of revenue to the event," she says.