Wining and Dining Donors

However, hopes are extremely high for Rhythm & Vine.

"We will definitely use this campaign and grow on it to make it more successful and effective," Frick says. "As we are trying to … attract individuals throughout California and, eventually, across the country, we are focusing more on digital, social media, as opposed to direct mail. The future of the event is likely to include pre-event gatherings to draw varying demographics to our main event, mobile marketing and online communities to encourage the shaping of our event to be steered by the feedback of our participants." FS