Wining and Dining Donors

That strategy involved a multichannel direct-marketing approach that included word-of-mouth, face-to-face solicitation, business cards, posters, e-mail, social media, DRTV, advertising and even a direct-mail piece. All the physical creative — the posters and business cards — was done in-house using Microsoft Publisher. Davis did use Constant Contact's event management software for the e-mail communications.