Gold Awards Special Mention Honorees

Following are descriptions of our Special Mention honorees in the 2013 Gold Awards for Fundraising Excellence.

Direct Mail ($10 Million and Up)
State of the Race Donor Insider Appeal
Obama for America
Submitted by ABD Direct

The first thing that stands out about this piece of direct mail is its size — it's big. It's also colorful — bright blue. And different — the outer is a translucent mailer that lets the recipient see through to the "Obama blue" folder inside. But even more impressive is the approach that the campaign takes. Though it is strictly a direct-mail piece, it gives a nod to the fact that savvy donors expect organization to reach out in numerous ways, meet their supporters where they are and engage on as many platforms as possible.