Gold Awards Special Mention Honorees

People for the American Way has long had a strong sustainer invitation program, and it succeeds because the organization and its agency, CCAH, know its supporter base and use that knowledge to speak to supporters in ways that get their adrenaline flowing. True to form, the script in this campaign focused on "the political threat the Radical Right would pose if it were to make any gains in the U.S. House, or take back the Senate — or even the White House!" It is full of talk of "radical candidates who are hell-bent on ... sending our nation back to the dark ages" and who want to "roll back civil rights, women's productive rights ..." and "support radical deregulation without common sense ..."